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If you are a pay per click Marketer, you have no doubt heard of the term, "Click Through Rate" (CTR). This term gets mentioned hottest style violet ugg australia boots for sale quite often within PPC marketing and is a very important part of the pay per click (PPC) process. It could mean the difference between you spending $0.05c per click or $0.50c per click.

So what exactly is it? How does it work?

Click Through Rate (or CTR) is a method of measuring the success of your PPC advertising campaigns. The CTR is obtained by dividing hottest style violet ugg australia boots for sale the number of clicks on your ad, by the number of times the ad was shown on the PPC network, the number of impressions. For example, if your ad was shown 100 times, that means your ad got 100 impressions. If only one person clicked on your ad, then your CTR would be 1%. If your ad was shown 100 times and 20 people clicked hottest style violet ugg australia boots for sale on your ad, then your CTR would be 20%. Click through is calculated by the number of clicks divided by the number of impressions and not by how many visitors you received.